3. What have you learned from your audience feedback?

We have shown many people our video, friends and people we don’t know so that we could get unbiased reviews too. While we have received some criticisms, we have mainly received very positive opinions on our video. We created a questionnaire to give to other media students where they could write what they thought on the video. By doing a questionnaire you can compare each answer and people can say what they really think.

The first question we asked was whether people enjoyed watching our music video, which is what we wanted to achieve. They all said that they did and they said it was original and comical. We wanted to get a comical feel to our video as the song has quite a comical feel to it and we wanted our video to resemble this. The second question was whether there was anything they hadn’t expected. They said it was as if the zombies were being controlled by the music and that it wasn’t something you’d expect in a music video. We then asked if they would recommend it to other people in which they all replied yes. We also asked if the theme fit in well with the song which they all replied yes to again. We then asked if there was any improvements that they would recommend. They said that the lip syncing could have been better, however it was well edited. We also asked how did they feel when watching the video? Two said they were interested and excited to see what would happen next, however one said he was confused at first and we also found out that it was funny. We wanted people to be confused at first as we wanted to leave them wondering. We also asked what they would rate it out of 10, we overall was an 8.3.
From this questionnaire we found out that our video was comical and very unique and they the song we chose, fit out theme very well. They said that they didn’t expect the video to contain zombies and that the end was a surprise when the zombies were the bands fans, and it was as if the band were controlling the zombies with their music. However, from this questionnaire we have found out that the lip syncing could have been slightly more in time and this was one of the main problems we faced when it came to editing. All three people that we interviewed said they would recommend our video to other people which we found very compelling.

During the post production of our video, we asked many people what could be improved. One suggested that we should cut up our shots where the zombies are coming towards the band separately so that the video seems at a faster pace. We did this and realised that the video looked much better and more interesting. We were also told that we should contrast the colours in certain shots so that the band were in colour but the zombies were in black and white. This gave a very strong effect and came across as the band were the protagonists. We now know a few things we should have done differently, however as the video has gone past the deadline we cannot alter these changes. If we could, we would have captured Matt singing many more times and made 100% sure that he was in time with the song, however due to the tiny screen on the digital camera it was difficult to see if his lip syncing was correct at the time. We also would have perhaps used the tripod for more of the shots as some people were saying that some of the video was a bit shaky, where it didn’t need to be.