2. How effective is the combination of your main product and ancillary texts (the magazine advert and CD digipak)?

Our CD pack and magazine advert both use images of the band we were captured in the media studio to so that the lighting was effective. On the CD pack we used the same image on the first three pages which is like an old paper style. We put a bright red blood dripping text over the top of it which is eye catching for the viewer and shows what the concept of the album is. On each page we used different images of the band and on the back page we used a brick wall. We wanted to have separate photographs of each band member instead of a group shot so that they audience can clearly see who the band are. This fits in with our video due to it being mainly performance based and the narrative section of the video involving the band.

The texture used on the CD pack:

The wall used on the back page of the CD pack:

On the magazine advert, we used the same style pictures but with a different background that was a little darker. We put a white box around each photo to again, make the band stand out. We used the same blood dripping text as on the CD cover so they link together. We again, did this in photoshop to give a more professional effect.

The texture used on the magazine advert:

We based the CD pack on Queen’s ‘Bohemian Rhapsody’ to fit in with the song. However, instead of the band all looking towards the camera, we made them look at each other. For the magazine advert we used Razorlight’s ‘Slipway Fires’ with the band looking at the camera and we made the lighting dark and had the band name and album title around the photographs. To take the photos, we went into the media studio as it has very good lighting to give them a professional feel, and we used a DSLR camera too.

We feel that our CD pack and magazine advert help sell the video as they represent the theme of the video by the blood dripping text used. We used this on both the CD and magazine advert. However we used different images on each as this way it is more interesting for the viewer. On each we used both professional photographs of each band member so that the audience can clearly see who each band member are due to our video being mainly performance based.