Production Treatment

Duration

The song itself lasts 3:43 minutes, however our video is split up into two parts. The first is the band entering the park and zombies emerging one by one. And the second park is the band being attacked and turning into zombies themselves. After this the zombies turn into the bands fans, dancing and jumping to the band performing.

Audience

Our audience would include would mainly include 15-24 year old males and females as some scenes wouldn’t be suitable for younger people, however due to the main genre of the film (old-style rock), some older ‘rockers’ may also like this video. The secondary theme of our production is a zombie apocalypse, which would explain why some scenes might not be suitable for a younger audience. Due to this secondary theme, our target audience has widened to most male teenagers, especially those who play zombie video games such as Left For Dead and have a general interest in zombie-type things.

Resume

The main narrative of our film is based on a zombie apocalypse theme, however we’ve changed the idea a little, and now the attacking zombies become fans in the latter half of our production, that is, halfway through the video the main band turn into zombies and then the attacking zombies become the fans. The maid genre of the music is old-style rock, which goes along well with the idea of the visual production and mise en scene.

Suggested elements

Performance –

The performance in our video is going to involve actors staging as the band. The band are going to carrying instruments and mime playing them. We have around 20 volunteers that are acting as zombies, as the video progresses they represent the band’s fans.

Costumes –

Our costumes will reflect the 80’s style rocker, and includes skinny jeans, waistcoats, bandannas etc., and research will be done further to ensure we get an authentic look. Also, halfway through the film, as we become zombies, our clothes will be ripped and torn, with blood smeared over us.

Our colour theme is black and white for the zombies and the same but with an element of red in for the band, so that they stand out and it is clear who the band are.

SFX –

One SFX we are going to use is zombie make up. This will consists of lots of face paint, eyeliner and pale colours. If we have time we could also edit in zombie eyes as we think it is not practical for all the cast to be wearing contacts on the day.

Key locations –

St Johns park in Manchester near the Great Northern. We chose this because it is quite secluded so we won’t have the public in all of our shots. Also, it has steel gates which look quite effective for an entrance for the band. It has many bushes and trees which can easily hide the zombies and allow them to emerge and attack the band.

Recording Days

We have set our recording date; Saturday 22^nd October 2011. We have chosen this day because we would like to get our recording done as early as possible, we were all free on this day and the weather will be suitable for our theme.

We are aiming to get our filming shot in one day as we have many volunteers and it would be more convenient for them to just film for one day, and also it would be difficult to get everybody’s make up the exact same.

We are going to be spending the rest of our time on the CD cover, magazine advert, editing as many effects are needed to make our video realistic and doing the blog as this is the vital part of our coursework.